PoliticallyDIRECT, Inc. 90 Main Street, Centerbrook, CT 06409
860.857.9000 - firstname.lastname@example.org
In the 80′s and 90′s political strategists refined and perfected a direct mail strategy that would lead to their power and influence… and get their candidates elected.
Those strategists put a premium on focused, aggressively-worded messages that were aimed at discrete audiences… delivered to one constituency at a time. They understood that it was and remains today, very expensive and less effective to reach and motivate political and issue-oriented constituents through television advertising alone… and that the new precision of direct mail was the key to discreet and powerful calls to action.
Some years later in the 2008 cycle the web, email and the social media phenomenon then burst on to the political scene. Few today doubt the impact of these new digital channels. But in hindsight the 2008 election cycle also make clear that the full potential of email as a precision campaign tool in coordination with conventional postal mailings was not yet a reality. Campaigns were still relegated to “Spray and Pray” broadcasting using inferior, poorly verified email source data and the near complete lack of any real-time analytics. And any coordination between the email and postal channel was non-existent.
To match the effectiveness and potential integration with segmented and targeted postal mail while taking advantage of this lower cost web-based channel, the email campaigns of 2008 would have to evolve.
PoliticallyDIRECT offers you and your clients that evolution… the “trifecta” of segmented email messaging combined with best possible voter data with world-class, real-time broadcasting metrics and analytics… all in ONE solution. That is the VoterACT Messaging Platform.
And VoterACT Messaging Platform is just one of the new tools for campaigns PoliticallyDIRECT now offers you. VoterACT is complemented by VoterCARD and VoterREDIRECT.